Social Media Marketing
Blog Posts and Podcast Episodes
What You Need To Know Before Doing Your First Facebook Live – Ep. 15
Livestream video is so, so powerful and very hot right now. People love watching videos and Facebook loves showing videos in their newsfeeds. We get decent engagement on Facebook but when I do a Facebook Live, our engagement skyrockets. When I suggest doing a Facebook...
How to Tell If Your Engagement Rate on Facebook Is Actually Good
I hear from people all the time that they barely get any engagement on Facebook (“engagement” meaning likes, clicks, comments, shares, views.) But the truth is, it’s all a numbers game. And in my opinion, not enough solopreneurs take a deep look at their numbers. Of...
Why Reach Is So Low for YouTube Links on Facebook
Watch the Facebook Live video here. Have you noticed that whenever you post a link to YouTube, the reach on that post is lower than the reach on other posts? There are two reasons why Facebook doesn’t show links to YouTube videos as often as other content: Facebook...
“Social Media Takes Too Much Time Out of Your Day”
“Tara, I want to be on social media, but ughhh, it takes so much time!” This is one of the most common complaints I hear about social media and one of the biggest excuses solopreneurs make to not be on social media. In the same breath, I hear them express that they...
What It Takes to Get Visible on Social Media
2018 is coming up quickly so naturally, we're all doing business planning. I've decided that the theme for my first quarter is Visibility. I've already gotten a head-start with that with the challenge I'm in: showing up on Facebook live every day for 100 days. And I...
The Differences Between Facebook Profiles, Pages, and Groups
It goes without saying but I'm going to say it anyway: Facebook today is significantly more complex than it was when it was first launched to the general public years ago. At the beginning, they only offered users profiles. Now we can create all sorts of presences on...
4 Big Lessons I Learned from the Ritz Carlton about Branding and Messaging
I went to Puerto Rico in November for a business program I’m in and oh my gosh, I had so much fun! I could go on and on about the great time I had with the program but most of it is irrelevant to this blog post. I had an interesting experience at the resort we stayed...
The 6 Elements of a Perfect Social Media Post
I'm sure many of you have experienced this before. I sure have. You write this great social media post only to hear crickets. Sucks, right? Before you start writing the post or curating the content, decide what your goal is with it. What do you want the end result to...
Why Your Promotional Posts on Facebook Aren’t Engaging Your Followers
Many entrepreneurs use social media purely for the purpose of promoting their products and services. On the surface, it makes sense. There are active users on these websites. You have the ability to show up as a business. As a business, you provide a product or...
The Importance of Being Intentional on Social Media
Social media presents multiple ways for us to connect these days, be it across the street or across the globe. We see Facebook, Twitter, and Instagram, etc... posts that make us feel connected to one another, relating to different circumstances than in our day-to-day...
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