Social Media Marketing
Blog Posts and Podcast Episodes
How to Leverage Your Facebook Profile to Grow and Nurture Your Following – Ep. 11
You know I’m obsessed with the power of the web, especially social media. You can create so many opportunities for yourself personally and professionally using social media. Usually, people use Facebook profiles purely for casual and personal purposes. However, if...
Repurpose Content from the 6 Content Goldmines You Already Have
I don’t have to tell you that if you want to have any sort of valuable online presence, you need to be creating content. If you’re here, you already know that. But you might be stuck on what to create. You might be paralyzed by either having so many things to talk...
4 Simple Ways to Drive Traffic to Your Social Media Channels – Ep. 7
Social media is an amazing equalizer. Anyone can have a social media presence and reach hundreds of thousands, millions, billions of people and build a following of ideal clients. But it’s not easy to get in front of those people unless you’re strategic about it. In...
Refine Your Messaging With Facebook Ads – Guest: Eric Sharpe – Ep. 2
Everywhere you turn, there’s a training on how to use Facebook ads to get more Likes and to get more leads. But whatever about using Facebook ads to refine your message? In this episode with Eric Sharpe, founder of Digital Envy, we talk about how you can leverage...
How to Tell If Your Engagement Rate on Facebook Is Actually Good
I hear from people all the time that they barely get any engagement on Facebook (“engagement” meaning likes, clicks, comments, shares, views.) But the truth is, it’s all a numbers game. And in my opinion, not enough solopreneurs take a deep look at their numbers. Of...
Why Reach Is So Low for YouTube Links on Facebook
Watch the Facebook Live video here. Have you noticed that whenever you post a link to YouTube, the reach on that post is lower than the reach on other posts? There are two reasons why Facebook doesn’t show links to YouTube videos as often as other content: Facebook...
“Social Media Takes Too Much Time Out of Your Day”
“Tara, I want to be on social media, but ughhh, it takes so much time!” This is one of the most common complaints I hear about social media and one of the biggest excuses solopreneurs make to not be on social media. In the same breath, I hear them express that they...
What It Takes to Get Visible on Social Media
2018 is coming up quickly so naturally, we're all doing business planning. I've decided that the theme for my first quarter is Visibility. I've already gotten a head-start with that with the challenge I'm in: showing up on Facebook live every day for 100 days. And I...
The Differences Between Facebook Profiles, Pages, and Groups
It goes without saying but I'm going to say it anyway: Facebook today is significantly more complex than it was when it was first launched to the general public years ago. At the beginning, they only offered users profiles. Now we can create all sorts of presences on...
4 Big Lessons I Learned from the Ritz Carlton about Branding and Messaging
I went to Puerto Rico in November for a business program I’m in and oh my gosh, I had so much fun! I could go on and on about the great time I had with the program but most of it is irrelevant to this blog post. I had an interesting experience at the resort we stayed...
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