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How I Ended an Unintentional Sabbatical
I’ve been quiet the past few months in the online marketing space. The quote, “We teach best what we most need to learn” perfectly describes me. I’m always running around telling people they need to be online so they can serve more people and grow their business. But...
The Differences Between Facebook Profiles, Pages, and Groups
It goes without saying but I'm going to say it anyway: Facebook today is significantly more complex than it was when it was first launched to the general public years ago. At the beginning, they only offered users profiles. Now we can create all sorts of presences on...
4 Big Lessons I Learned from the Ritz Carlton about Branding and Messaging
I went to Puerto Rico in November for a business program I’m in and oh my gosh, I had so much fun! I could go on and on about the great time I had with the program but most of it is irrelevant to this blog post. I had an interesting experience at the resort we stayed...
Gathering the Courage to Change Lives Online
I wrote a long text to a friend of mine a few days ago and as I was writing it, I realized that this is a message that a lot of us need to hear. Some Context First This friend of mine is a friend I've known for 13 years. We are so similar (but not exactly the same) in...
The 6 Elements of a Perfect Social Media Post
I'm sure many of you have experienced this before. I sure have. You write this great social media post only to hear crickets. Sucks, right? Before you start writing the post or curating the content, decide what your goal is with it. What do you want the end result to...
3 Easy Steps to Being Effective with Email Marketing
If you're here, it's likely you know that email marketing is the number one way for service-based entrepreneurs to nurture their followers into paying clients. One of the biggest things I've heard from entrepreneurs who are frustrated with marketing their business...
Why Your Promotional Posts on Facebook Aren’t Engaging Your Followers
Many entrepreneurs use social media purely for the purpose of promoting their products and services. On the surface, it makes sense. There are active users on these websites. You have the ability to show up as a business. As a business, you provide a product or...
The Importance of Being Intentional on Social Media
Social media presents multiple ways for us to connect these days, be it across the street or across the globe. We see Facebook, Twitter, and Instagram, etc... posts that make us feel connected to one another, relating to different circumstances than in our day-to-day...
I’m Okay with Paying Facebook to Boost Our Posts
In 2012, Facebook dramatically changed its algorithm. No longer do your posts reach every single user who is following you. Now, only a percentage of your followers see your posts. If you want more of your followers to see your posts, then you have to pay. They don't...
Build Your Email List Without a Website
For many of you, January offers a fresh start in a new year and is the perfect time to consider new business goals. If you want to really grow in 2016, you need to evaluate your marketing efforts and consider whether you are utilizing the most effective strategies out...