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Marketing Myths for Virtual Entrepreneurs
This month, I had the pleasure of being on The Creators Show, hosted by Reuben Driedger! Here's the interview description: Are you feeling like a deer in the headlights when it comes to marketing? Wondering where to start, or where your next step should be? This...
What You Need To Know Before Doing Your First Facebook Live – Ep. 15
Livestream video is so, so powerful and very hot right now. People love watching videos and Facebook loves showing videos in their newsfeeds. We get decent engagement on Facebook but when I do a Facebook Live, our engagement skyrockets. When I suggest doing a Facebook...
4 Useful Plugins Every WordPress Website Needs
What I love about WordPress is that it is so flexible and powerful. The standard version of WordPress has basic features everyone needs (the ability to create pages, posts, menus, sidebars, etc.) But if you want to create something more complex, the world is basically...
How to Tell If Your Engagement Rate on Facebook Is Actually Good
I hear from people all the time that they barely get any engagement on Facebook (“engagement” meaning likes, clicks, comments, shares, views.) But the truth is, it’s all a numbers game. And in my opinion, not enough solopreneurs take a deep look at their numbers. Of...
What to Do If You Are Not Ready to Hire Your First Virtual Assistant
Everyone has different goals for the growth of their business. Some may want to grow their business to 7-figures. Some may want to just earn a few thousand dollars per year. Depending on your ultimate goal, you may need a virtual assistant in order to scale to that...
Why Reach Is So Low for YouTube Links on Facebook
Watch the Facebook Live video here. Have you noticed that whenever you post a link to YouTube, the reach on that post is lower than the reach on other posts? There are two reasons why Facebook doesn’t show links to YouTube videos as often as other content: Facebook...
Brainstorm Content Topics with These 3 Powerful (And Simple!) Methods
Whenever I speak to a client who struggles to stay consistent with their online marketing or even resists being visible even though they want to be, a large part of the reason why is because they have no idea what to talk about. The truth is that there is content GOLD...
“Social Media Takes Too Much Time Out of Your Day”
“Tara, I want to be on social media, but ughhh, it takes so much time!” This is one of the most common complaints I hear about social media and one of the biggest excuses solopreneurs make to not be on social media. In the same breath, I hear them express that they...
What It Takes to Get Visible on Social Media
2018 is coming up quickly so naturally, we're all doing business planning. I've decided that the theme for my first quarter is Visibility. I've already gotten a head-start with that with the challenge I'm in: showing up on Facebook live every day for 100 days. And I...
What Online Entrepreneurs Can Learn From Chick-Fil-A
I went to Chick-Fil-A a few days ago. I've been there before, but for some reason, I was paying closer attention and noticed how much they nail the customer-service experience we have. Even though I'm not, and you're likely not, an owner of a brick-and-mortar...