Why Reach Is So Low for YouTube Links on Facebook

Watch the Facebook Live video here. Have you noticed that whenever you post a link to YouTube, the reach on that post is lower than the reach on other posts? There are two reasons why Facebook doesn’t show links to YouTube videos as often as other content: Facebook...

What It Takes to Get Visible on Social Media

2018 is coming up quickly so naturally, we’re all doing business planning. I’ve decided that the theme for my first quarter is Visibility. I’ve already gotten a head-start with that with the challenge I’m in: showing up on Facebook live every...

What Online Entrepreneurs Can Learn From Chick-Fil-A

I went to Chick-Fil-A a few days ago. I’ve been there before, but for some reason, I was paying closer attention and noticed how much they nail the customer-service experience we have. Even though I’m not, and you’re likely not, an owner of a...