Many entrepreneurs use tactics in their online marketing and business growth that are considered “short term” tactics. These are tactics that may work initially but are not sustainable. As your target market and business evolve, you’ll need to pivot and change what you’re doing. This creates more work for you in the future which is obviously less than ideal because it’s unproductive and inefficient. This is a great conversation that explains the connection between marketing and sales. Reuben Dreiger is a purpose-driven business coach who has grown his business to over 6 figures and has helped over 400 entrepreneurs successfully transition to the online space. In this episode, Reuben Dreiger introduces us to The Loop Method; his system to grow your audience of ideal clients and convert them into paying clients that is sustainable and proven to have long term success. We also dive into ways some entrepreneurs sabotage themselves and how you can keep from becoming a big roadblock in your business.