You know your ideal client, what they want, and what they need. But to really speak to their hearts, you need to speak in their language, which means you need to be intentional with your messaging. In this episode, our guest Courtney Chaal, copywriting and messaging expert, shares her signature method of identifying your ideal client’s language and how you can use it in your marketing.

Link Mentioned: Courtney’s blog post 9 Hacks for Reading Your Target Client’s Mind

About Courtney Chaal

Courtney Chaal (Johnston) is the founder of The Rule Breaker’s Club where she teaches women how to package and sell their brilliance. She’s pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold). Her work has been featured on,, CreativeLive, and the Huffington Post. She’s from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her new husband, Mohammed. She speaks three languages: English, French, and Rainbow of Sales.

Courtney’s Gift

Sales Page Headline Cheatsheet

Connect with Courtney





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