Just because you’re creating content and putting it in front of your ideal client doesn’t mean they’ll consume it. You can have the most valuable content in the world and put it in front of everyone but still have very few actually read it, listen to it, or watch it. Simply creating content and putting it in front of the right people isn’t enough. You need to grab their attention and keep it. When people land on your blog post, they’ll decide in just a few seconds if this is something they want to stop and read. Here’s how you can help them make the decision to stick around and read everything you have to say.
Make your post skimmableWhen I say “skimmable”, I mean they should be able to skim the post and be able to get some idea of what the post is about.
Use subheadings frequentlyIf you don’t use subheadings, the post would look like an essay. Plus, the reader wouldn’t be able to quickly get the gist of what the post is about. There are two ways you can use subheadings:
- One is to separate different sections of the post.
- The other way to use subheadings is to emphasize interesting sentences.